Marketing Initiatives
As president of UC Berkeley's Her Campus Media chapter, I oversaw brand marketing campaigns. Our chapter was responsible for distributing product samples on campus and promoting them on our social media channels.
Campaign: Kiehl's
To promote Kiehl's skincare products, I organized a free flower bouquet making event on campus where attendees made boquuets, took photos, and received product samples.
Campaign: Garnier
To promote Garnier's skincare product, I organized a picnic-style relaxation event where attendees could chat with friends, soak up some sun, and receive product samples.
Campaign: BIC
To promote BIC's stationary product, I organized a group study event on campus where we studied, offered snacks, and distributed and promoted the product.
